The following swimwear collection was inspired by the 1930s circus.  During this time, the circus was a fantasy escape in the middle of the Great Depression and the breakout of WWII.  The collection incorporates vintage silhouettes such as a cowl back, a high waistline, and low-hip bottoms.  Bright colors, mixed prints, and playful trims add to the circus aesthetic.  The target consumers for these products are females ages 18-30 looking for a specialty swimsuit that would mostly be worn on the beach for looks instead of being used in the water.  The retail price for these swimsuits ranges from $100-$200 and could be sold under labels such as Sea Folly, Wildfox Couture, and Free People.