This line is an outdoor apparel line for the season of spring/summer. Inspired by professional athletes, it focuses on performance qualities including lightweight, weather-proof, and sustainable fabric.  The design direction comes from the desert, utilizing strong lines, bold accents, and rich colors.  It will mix and match layered geometric graphics, drawing inspiration from the Stylesight megatrend “Clarity”.  The intended target market for this line is female climbers, hikers, and travelers between the ages of 18 and 35.  The target customer is fashion-conscious, but also aware of global issues.  She isn’t afraid to stand out and has the disposable income to support her athletic lifestyle.

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